- Role: Frontend Developer → Lead Developer
- Technologies: React, Laravel, MySQL, Google Cloud Platform, Chrome Extension, AI Integration, Zapier API, Google Analytics 4, Google Ads APIs
- Team Size: 3 Developers + DevOps Engineer (later managed by developer)
- Industry: Marketing Technology
- User Base: Marketers and Agencies
Overview
Led frontend development and evolved into lead developer for an AI-powered business intelligence platform that automates marketing analytics through intelligent data annotations and insights.
Key Responsibilities & Achievements
- Architected complete V2 frontend based on Figma designs
- Implemented AI insights feature for automated pattern recognition
- Developed Chrome extension for real-time analytics annotation
- Led cross-functional team managing backend, frontend, and DevOps
- Integrated 4000+ applications through Zapier API
Technical Implementation
The V2 frontend architecture leverages React framework with Laravel backend and MySQL database to deliver a responsive, high-performance analytics platform optimized for marketing professionals. The interface provides intuitive access to complex AI insights through carefully designed data visualization components that transform raw analytics data into actionable business intelligence. The AI insights implementation integrates machine learning capabilities to automatically analyze marketing data patterns, identifying significant events, traffic anomalies, and campaign performance correlations. The system processes data from Google Analytics 4, Google Ads, and other connected platforms to generate contextual annotations that explain marketing performance fluctuations. App integration framework supports connectivity with over 4,000 applications through Zapier API, enabling automated workflow creation for marketing teams. The integration system handles real-time data synchronization, webhook management, and secure API communication with external platforms including Mailchimp, GitHub, Bitbucket, and project management tools. The Chrome extension extends platform capabilities directly into users' browsers, providing real-time analytics overlay and automated annotation functionality. The extension utilizes Chrome APIs for secure data access while maintaining synchronization with the main platform through authenticated API calls. Cross-platform architecture deployed on Google Cloud Platform ensures seamless data flow between web application, Chrome extension, and integrated third-party services, with real-time updates and consistent user experience across all touchpoints. GCP infrastructure provides scalable hosting, automated deployment pipelines, and reliable performance for the analytics platform.
Impact & Results
- Streamlined marketing analytics workflow by automating manual annotation processes that previously required hours of analyst time
- Enhanced marketing decision-making through AI-powered insights that identify patterns invisible to traditional analytics tools
- Improved campaign performance tracking with automated annotations explaining traffic fluctuations and marketing event impacts
- Enabled scalable analytics operations supporting marketers and agencies managing multiple client accounts and campaigns
- Reduced time-to-insight from hours to minutes through automated data analysis and intelligent annotation generation
- Expanded platform capabilities from basic analytics to comprehensive business intelligence through AI insights integration
- Achieved cross-platform accessibility through Chrome extension enabling analytics access directly within Google Analytics interface
- Supported business growth through enhanced user experience and expanded feature set driving platform adoption
Key Features Delivered
- Modern analytics dashboard - Comprehensive interface for marketing data visualization and insights
- Responsive design implementation - Consistent experience across desktop and mobile devices
- Real-time data visualization - Interactive charts and graphs for marketing performance tracking
- AI insights interface - Intuitive access to automated pattern recognition and predictive analytics
- App integration management - User-friendly interface for connecting 4,000+ third-party applications
- Automated pattern recognition - AI-powered identification of marketing data trends and anomalies
- Intelligent annotation system - Automated explanations for traffic fluctuations and campaign impacts
- Predictive analytics capabilities - Future trend identification based on historical marketing data
- Real-time insight delivery - Immediate notifications for significant marketing events and changes
- Contextual data analysis - AI-driven interpretation of multi-platform marketing performance
- Browser-based analytics tools - Direct integration with Google Analytics interface
- Automated annotation functionality - Real-time annotation generation within analytics platforms
- Cross-platform synchronization - Seamless data flow between extension and main platform
- Real-time tracking capabilities - Automatic monitoring of website changes and marketing events
- Secure data handling - Authenticated access and encrypted data transmission
- Zapier API connectivity - Automated workflows with 4,000+ third-party applications
- Google Analytics 4 integration - Direct data access and annotation capabilities
- Google Ads synchronization - Campaign performance tracking and automated insights
- Multi-platform data aggregation - Unified analytics from diverse marketing tools
- Webhook management system - Real-time data synchronization across connected platforms
- Cross-functional team management - Leadership of backend, frontend, and DevOps operations
- Development workflow establishment - Quality standards and deployment pipelines
- Feature prioritization framework - Strategic planning for platform enhancement and growth
- Technical decision ownership - Architecture choices and technology stack management
Key Metrics
- Time-to-Insight Reduction: Hours to Minutes - Automated analytics processing
- App Integrations: 4000+ - Via Zapier API connectivity
- Role Evolution: Frontend → Lead - Promoted to lead developer role
